MARKETING and CONSULTING SERVICES
With more than 25 years of professional experience across multiple industries, Brooklyn White has carved out a unique niche' in helping organizations strategically plan and develop marketing programs that stay in alignment with the business's brand and defined mission to make a true impact to those they serve. Brooklyn offers a three-step approach to consulting.
CONSULTING
STRATEGIC PLANNING
Every organization, whether large or small, for profit or not-for-profit, needs to pause, reflect and gather insight to best develop a proposed marketing program for ensuring it is built, delivered, and implemented cost effectively. This is done by collecting key data points from the voice of the customer to determine what activities will resonate with them.
PROGRAM DEVELOPMENT AND IMPLEMENTATION
Once the strategic plan is developed resulting in a defined mission, goals, objectives and activities for implementation, it is time to put the strategic plan to action. During this phase, Brooklyn builds the program for service delivery and determines awareness campaigns needed to drive engagement through various channels, both digital and if necessary, print. She also identifies key networking and event opportunities for maximum exposure.
PROGRAM LAUNCH, AWARENESS AND MEASURING FOR SUCCESS
In the final phase, the program is delivered and awareness campaigns are launched. The program is then measured for success with key data points so that it can be strategically pivoted for future needs.
FREELANCE COPY AND DESIGN SERVICES
Brooklyn has spent her entire career building and designing programs from scratch. That includes writing captivating copy and content as well as designing materials on trend and within brand of your business's look and feel. These services, include:
WEBSITE DESIGN
Utilizing Wix as the preferred web management platform, Brooklyn can help you develop and design a website, including ecommerce that optimizes searches for your clients. Websites previously designed and managed by Brooklyn include:
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And many more over the course of her employment
*Note, Brooklyn cannot claim quality or design rights to sites no longer under her management and are referenced for experience only. Sites marked with an "*" are now managed by the client which may not necessarily reflect Brooklyn's original design and quality.
BRAND LAUNCH AND REVITALIZATION
From enhancing an existing design, to helping you create or revitalize your logo and overall look and feel, Brooklyn can help you develop your style and work on the components needed to fulfill your campaign activities and initiatives.
CAMPAIGN DEVELOPMENT
Whether you need a digital or social media campaign, or prefer traditional forms of advertising like newsprint, radio and TV, Brooklyn can help you find the right mix of advertising and public relations activities, developing the copy and designs for your promotions that generate traction and results.
COPY AND DESIGN SERVICES
From writing press release to blog posts, designing logos to graphics for your social media campaigns - Brooklyn has more than 30 years of copy writing and graphic design experience.